Nike SB Quits Snowboarding

Somebody get Mike Michalchuk on the phone. According to an article on ESPN.com and other sources Nike SB has officially thrown in the towel on snowboarding (and skiing too but who cares) meaning a major squad of riders including Sage Kotsenburg, Danny Kass, Halldor Helgason, Nico Muller, Louie Vito, Jed Anderson and more are soon to be without a major sponsor. If you’ve been following this thing called snowboarding for a while, it’s the second time that Nike has gone in and pulled out of snowboarding, the first time being with ACG in the early 2000’s (with Michalchuk as the poster boy). In the end its all about money with Nike, so the real question is whether anyone other than rappers who like to wear giant sneakers even care. Let us know your thoughts.