DC became the first action sports brand to reach 1 million likes on Facebook yesterday, just in time for the finals of their Pro Tour this weekend. A significant accomplishment in the age of social media, the company plans to pinpoint the 1,000,000th person to hit the like button and hook them up with a special prize pack. In comparison, Vans has 979,000 and Volcom 579,000 likes respectively.
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DC 1 Million Facebook Likes
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